There is no doubt that borrowers with excellent or good credit ratings have great opportunities to obtain advantageous and lower cost loans. However, borrowers with bad credit are finding more than ever, that there are financing opportunities for them as well. The reason for this evolution in the bad credit market is a significant increase in the size of this population. Nearly one in four Brits are said to have some type of adverse credit history or rating. As the size of this market has increased, so has the number of lenders looking to compete for credit business from it.
Competition has created a greater variety of loan products for those with bad credit, made loans easier to obtain, and provided more reasonable rates and terms. Bad credit borrowers have much more bargaining power than the once did. Even borrowers that have experience County Court Judgments (CCJs) or bankruptcy can find lender programs and products designed specifically for their unique circumstances.
Along with increased competition, the internet and the growth of independent loan brokers have also benefited bad credit consumers. Independent brokers have caused loan providers to compete head-to-head for business from consumers. This has prompted many lenders to try to position themselves as a leading provider and a compassionate lender with borrowers that have bad credit.