You find yourself broke again. Your bills are piling up. Your rent/mortgage is due in a week. They are going to repossess your car if you don't come up with $300 in just two days. It doesn't matter what it is, we have all been there once, twice, or some even more times then we care to remember. What are you going to do? Then you remember the commercial you saw late last night: a payday advance is the answer, right? Maybe. Pay day advances are only a temporary solution and they come at a very high price.
Each year hundreds or even thousands of people are in a no win situation where they must rob Peter to pay Paul. Their bills are higher then their paychecks, their credit is out of control or nonexistent, and they are desperate. So desperate to hold on to what little they have that they, like sheep in a flock, are lead into a trap by the wolf. The wolf being the payday advance places which are popping up all over the place.
Are they really as bad as a wolf? No, not all the time. A payday advance is exactly that - an advance on your paycheck. You borrow money (a loan) from a lender (the payday advance establishment) and you must pay back said money within a certain time period, plus the interest charged on the money. It all sounds pretty straight forward. The catch in this little transaction is simple this: the interest rate can be extremely high (up to 300% or more), the time period is usually very short ( 5-14 days or less), and lastly you can get drawn into the ongoing loan cycle. Loan cycle? Yes. A cycle with no end.